I understand that my visual image speaks volumes about me and that people will form an opinion within the first few seconds of meeting me, without me even saying a word!
If you are a business owner these non-verbal messages offer clues to your existing and new customers about your professionalism, quality of service and attention to detail as well as how conscientious and caring you are about everything you do.
From experience, however, what many business owners fail to recognise is that the same goes for their business premises.
How Your Premises Look Really Matters
The presentation of your business premises is an extension of your brand and values and should be treated as so to ensure a positive first impression to anyone who visits. If your business looks good on the outside the perception will be that it’s good on the inside too!
Don’t Let Appearances Slip
Every day I see so many business premises where gradual deterioration has gone unnoticed by owners, be it render going mouldy and dirty, dirty windows or fascia panels and car parks full of weeds and litter.
This is usually dealt with only at the point when the situation has got really bad but you can guarantee that visitors will have noticed it well before then.
That’s why it’s so important to have a regular render cleaning or window cleaning maintenance schedule in place.
A dirty looking business premises can also be interpreted by suppliers that you could be a potential debt risk or struggling financially even though your books are probably very healthy. So, not only are good first impressions vital for your customers but also vital for your suppliers if you don’t want your ongoing credit questioned or supply opportunities affected.
Clean Premises Results In Happy Staff…
If you employ staff, a clean, well maintained premises is good for morale too. Nobody wants to work in a dirty environment and have to look through filthy dirty windows. As a business owner if you don’t care about how your business looks and how it’s cared for then why should your employees care?
…And Prevents The Risk Of Damage
Studies on anti-social behaviour clearly indicate that poorly maintained dirty buildings show more incidents of window breakages and vandalism. A simple regular maintenance/cleaning schedule could really help prevent potential damage to your premises and the expensive associated costs of repair.
Water damage to buildings from poorly maintained guttering can also prove expensive to rectify so all things considered it makes sense and is more cost effective to implement a regular maintenance schedule.
So, remember, if you want more customers and greater profits then it’s important to ensure you and your business shine by keeping those first impressions sparkling permanently.